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Restaurant Growth & Development

 

 

Krieger's had two units when David began consulting
The second unit was failing.

David did a complete review and assessment of the Business Plan and re-developed the plan and programs.

This was a year and a half project.

Today, Krieger's has 3 units in St. Louis and has set up a franchise network (9 at last count).

 

     
 

Changed marketing
  program

 
  Introduced a children's
  program
 
  Re-defined target
  audience and
  advertising
 
  Created incentive
  programs including
  give-a-way's, "T" shirt
  campaigns, etc.
 
     

◊◊◊◊◊◊◊

 

 

 
 

Silk Road
Chinese Restaurant

 
 


 
 

A 4.5 of 5
Rated Restaurant

 
     
  Re-set menu to a lighter
  fare
 
  Re-directed marketing
  efforts to neighborhood
 
 

Re-defined advertising
  program

 
  Introduced incentive
  programs to neighbor-
  hood & local businesses
 
 

Increased traffic and
  revenue stream